Developers inside
a marketing agency.
Developer Online is not a software house. It is the part of the Independency group that writes code. It exists because the agency needed tools the market did not offer, and clients needed websites that did not get in the way of campaigns.
Why development inside an agency
A marketing agency lives off websites that bring orders, data that adds up and tools that save time. When one of those is missing, you wait for a vendor. We started building them ourselves: first tracking and feeds, then our own campaign control system, then a hosting panel, a cookie banner, a bookkeeping robot. Today we build the same things for companies that do not need our agency.
Who is behind it
Daniel Hauser has worked in marketing for 20 years and built websites for almost as long. He led marketing for Crocodille ČR, Duhovka Group and Hard Rock Cafe Prague and today runs Independency, the DHMO creative studio and the development of ClientDeck. He works with a team of developers and an external network of specialists; design is led by DHMO.
How we work with AI
We use language models daily: writing code, reading documents in the bookkeeping robot, auditing accounts in ClientDeck. There is one rule. AI proposes, a human approves, and every item has a visible state. Nothing may silently disappear or silently decide.
What we believe
That a website should have tracking from day one, not after launch. That deployment should not be manual work on a Friday afternoon. That the code belongs to the client. And that the best reference is software we have run ourselves for years.
The Independency ecosystem
One group, five websites
Performance agency. PPC, tracking and comparison engines in 14 markets, steered by real orders.
clientdeck.cz ↗ClientDeckOur own campaign control system: dashboards, alerts, an approval queue for interventions, AI audit.
dhmo.cz ↗DHMOSister creative studio. Branding, packaging, web design, 3D visualisation.
chci-ppc.cz ↗Chci PPCEducational site about PPC with a budget calculator in seven languages.
aitoolkit.cz ↗AI ToolkitFive free tools for AI visibility and product feed checks.
Contact
Have a project? Write to us.
A few sentences about what you are dealing with is enough. We reply within one working day with questions and a proposed approach.