03 · Services
Applications and internal tools
Off-the-shelf software ends where your real process begins. We build tools that fit it: from an internal admin through a control panel with alerts to an application used by thousands of people on tablets.
Prototype first. Clickable screens with real data show within days whether the design makes sense, before development money is spent. Then we build in short iterations, a working version every week. We choose the architecture by how long and at what volume the system has to run: an internal tool needs only Node.js and SQLite without a build step, a multi-tenant SaaS needs PostgreSQL, roles, encrypted tokens and an audit log. We treat security the same for a small tool as for a large one: OAuth instead of storing passwords, secrets outside the repository, every change signed and timestamped. That is how ClientDeck came about, a system in eight languages with verified Google and Meta integrations, and an exam-prep app with pen input and gamification.
- Brief and screen map
- Clickable prototype on real data
- Weekly development iterations, staging environment
- Roles, access, audit log, backups
- Deployment and operations, or handover to your team
- An application in a repository that is yours
- Admin interface and API documentation
- Tests covering the key scenarios
- Staging and production environments
- A roadmap for development after launch
What people ask most
When to build custom and when to buy?
Buy when your process matches what the software was written for and the licence does not hurt. Build when you bend an off-the-shelf tool with spreadsheets and exports, pay for features you do not use, or when the tool is part of what sets you apart from competitors. We will say so on the introductory call, even if the answer is “buy something ready-made”.
How do you make sure the app is still usable in a year?
We build on mainstream, long-supported technology (Node.js, React, PostgreSQL) with no exotic dependencies. The code is in a repository with documentation and tests, so anyone can pick it up. And we run most of the systems we built ourselves for years, so we know what hurts after a year.
Do you build mobile apps?
Web applications that work on phones and tablets, including pen input and offline mode. We do not build native apps for the App Store and Google Play; when needed, we recommend a partner.
Related projects
Products we run every day

ClientDeck: a campaign control system
Our own SaaS that brings Google Ads, Meta, Sklik and comparison engines into one control system with alerts and an approval queue.

Exam-prep application for tablets
An eight-part placement test, pen input, practice driven by mistakes and gamification that motivates without manipulating.

Indepanel: managing websites instead of Plesk
A replacement for paid Plesk built on automation: domain setup, mail, Git deploys, monitoring and maintenance of dozens of sites in one clear flow.
Other services
Next.js websites that are fast, readable for search engines and AI, and ready for campaigns from day one.
More about this service →02Automation and AIWe turn processes done by hand today into code. Language models where they read and propose, people where decisions are made.
More about this service →04Integrations and trackingE-shop, CRM, ad accounts and analytics connected so the numbers match orders. Consent Mode v2, server-side tracking, feeds.
More about this service →05Hosting and operationsGit deploys with health checks and automatic rollback. Updates, backups, monitoring. On our panel or on your infrastructure.
More about this service →Contact
Have a project? Write to us.
A few sentences about what you are dealing with is enough. We reply within one working day with questions and a proposed approach.