Website · 2026 · AXA Racing, dealer of Polaris, CFMOTO and GOES
AXA Racing website: a three-brand catalogue
The official dealer of Polaris, CFMOTO and GOES needed a website with the same drive as their machines, and a catalogue the dealership manages itself. Design by DHMO, development and operations by us.
- In short
- The AXA Racing website was designed by the DHMO studio and we built it from scratch, including a custom CMS for the catalogue.
- It rests on one catalogue for three brands, model pages with variants and specs, and enquiries that go straight to sales.
- SEO and tracking were part of the brief from day one, so performance marketing could build on the site.
The brief
Three brands, dozens of models, each with variants, specs and photos, plus machines in stock that change weekly. The site had to be fast on mobile, because that is where customers choose machines, and every enquiry had to reach the salesperson with everything needed to reply.
What we built
- One catalogue for three brands with model pages, variants, specs and a gallery.
- A stock section the dealership manages in its own CMS.
- An enquiry form with the model and variant in the subject, straight to sales.
- GA4 tracking with Consent Mode v2 and structured data for products, so campaigns could build on the site.
Technology
Next.js with pre-rendered pages, a custom catalogue admin, Git deploys through Indepanel with health checks and rollback.
Contact
Have a project? Write to us.
A few sentences about what you are dealing with is enough. We reply within one working day with questions and a proposed approach.